Question 1

What does each plan cost?

Accepted Answer

We scope pricing based on your goals, timeline, and starting point. Launch is a fixed-scope build, while Momentum and Overdrive are ongoing partnerships. Book a quick call and we'll recommend the best-fit tier with clear deliverables and next steps.

Question 2

Do you require a deposit or upfront payment?

Accepted Answer

We split one-time projects into clear milestones (kickoff to start, mid-project, and pre-launch). Retainers are billed monthly in advance. You'll see the exact schedule in your proposal before we begin.

Question 3

What payment methods do you accept?

Accepted Answer

We send invoices and can accept major credit/debit cards and bank transfer/ACH. If your team requires vendor onboarding or a PO, we can work with your process.

Question 4

Can i pay monthly or annually?

Accepted Answer

One-time builds are paid by milestone; retainers are billed monthly. If you prefer quarterly or annual prepay, let us know and we can set it up.

Question 5

Is there a minimum term for momentum or overdrive?

Accepted Answer

We do not lock you into a long contract, but we recommend a 3-month minimum for meaningful momentum and compounding results. Any minimum term (if applicable) is clearly defined in your agreement.

Question 6

Can i pause or cancel the retainer?

Accepted Answer

Yes. Just give notice before your next billing cycle and we will wrap up in-progress work, share deliverables, and hand off access cleanly.

Question 7

Do you offer refunds?

Accepted Answer

Because we reserve production time and begin work immediately, payments for work already completed are non-refundable. If something is off, we will fix it quickly and make it right.

Question 8

How do you handle late payments?

Accepted Answer

If an invoice is past due, we will send reminders and may pause work until the account is current. Once payment clears, we pick up where we left off and adjust timelines if needed.

Question 9

Do you charge for extra pages or add-ons?

Accepted Answer

Yes. Anything outside the agreed scope (additional pages, new sections, new integrations) is quoted upfront with a fixed price and timeline so there are no surprises.

Question 10

Which plan is right for my business?

Accepted Answer

Launch is best if you need a credible site, clean tracking, and a technical SEO foundation. Momentum is for consistent inbound leads through ongoing SEO, local expansion, reviews, and email nurture. Overdrive is for teams ready to scale faster with PPC + landing page testing and aggressive optimization.

Question 11

What's included in launch?

Accepted Answer

A conversion-focused website (core pages), technical SEO foundation (sitemap/schema/indexing/meta structure), hosting management (SSL, uptime, backups, speed optimization), Google Business Profile setup + optimization, and analytics/tracking setup. Support includes a 48-hour response window, 1 revision round per month, and a quarterly performance check.

Question 12

What's included in momentum?

Accepted Answer

Everything in Launch, plus ongoing SEO (content optimization + technical improvements), local SEO expansion (citations + local signals), reputation management (review acquisition + response strategy), email marketing setup (newsletter + 1–2 automations), CRO adjustments, and monthly analytics reporting + a growth roadmap. Support includes 24-hour response, 2 revision rounds per month, and a monthly strategy call.

Question 13

What's included in overdrive?

Accepted Answer

Everything in Momentum, plus PPC campaign management (Google Ads + retargeting), landing page creation + split testing, advanced conversion tracking (GA4 events + pixels), funnel optimization, advanced email sequences (segmented automation), and data-driven optimization cycles. Support includes same-day priority response, unlimited minor revisions, and a dedicated account manager.

Question 14

Can i switch plans later?

Accepted Answer

Yes. We can move from a one-time build into a retainer (or adjust retainer focus) without losing momentum. We will re-scope priorities, deliverables, and timelines before the change takes effect.

Question 15

Do you offer custom scopes or one-off projects?

Accepted Answer

Yes. If you need something in-between, we can scope a one-off project (landing page, SEO audit, tracking setup, conversion optimization, etc.). Tell us the goal and timeline and we will recommend the simplest path.

Question 16

How long does it take to build a website?

Accepted Answer

Most website builds launch in about 4-6 weeks depending on scope, feedback turnaround, and content readiness. Larger builds or complex integrations can take longer, and we will confirm a timeline before kickoff.

Question 17

What do you need from us to start?

Accepted Answer

To start, we usually need your goals, examples of sites you like, brand assets (logo/colors), copy/content (or drafts), and access to your domain/hosting and analytics if they already exist. If you are not sure, we will guide you through a simple checklist.

Question 18

Do you help with copywriting and messaging?

Accepted Answer

Yes. We help shape the messaging, page structure, and calls-to-action, and we can write or refine copy based on your notes and interviews. You always approve the final wording before launch.

Question 19

Do you provide design + development (or just development)?

Accepted Answer

We typically handle both design and development end-to-end, but we can also collaborate with an in-house designer or an existing brand guide. Either way, the build is custom-coded and optimized for performance.

Question 20

Do you provide website hosting and domain setup?

Accepted Answer

Yes. We can set up hosting, connect your domain, configure SSL, and handle launch day. We recommend you keep domain ownership in your account and grant us access as needed.

Question 21

Can i update my website myself after launch?

Accepted Answer

It depends on how you want to manage content. We can set up a simple CMS so you can edit pages and posts, or we can handle updates for you (and add new pages as needed).

Question 22

Do you handle analytics, tracking, and seo setup?

Accepted Answer

Yes. We can set up GA4, Google Search Console, and Tag Manager (if needed), plus baseline on-page SEO like titles, meta descriptions, internal links, and sitemap/robots configuration.

Question 23

What's your revision process?

Accepted Answer

You will get review checkpoints at each stage (strategy, design, and build) so feedback stays tight and timelines stay fast. Revisions are included, and the exact number/structure of revision rounds is defined in your scope.

Question 24

What happens if my website goes down?

Accepted Answer

If we manage hosting, we monitor uptime and respond quickly to restore service. If an outage is caused by a third-party provider, we will communicate status and workarounds. We also keep backups so we can roll back if needed.

Question 25

How long does seo take to show results?

Accepted Answer

SEO is cumulative: you can often see early movement in 4-8 weeks, but meaningful gains usually take 3-6 months depending on competition and how much needs to be fixed. We focus on leading indicators (indexing, technical health, content coverage) and business outcomes (leads/revenue).

Question 26

Do you guarantee rankings?

Accepted Answer

No. Anyone who guarantees #1 rankings is not being honest about how search works. What we do guarantee is a clear plan, transparent reporting, and work aligned to measurable outcomes.

Question 27

What does an seo audit include?

Accepted Answer

It typically covers technical health (crawlability, speed, structure), on-page optimization, keyword + intent mapping, content gaps, competitor review, and a prioritized action plan. You get a roadmap with quick wins and longer-term plays.

Question 28

Do you write content or just strategy?

Accepted Answer

We can do either. Some clients want strategy + guidance for their team to write; others want us to plan, write, and optimize the content end-to-end. We will recommend the approach that fits your bandwidth and goals.

Question 29

Do you build backlinks?

Accepted Answer

We do not buy spammy links or use risky tactics. If link acquisition is needed, we focus on content-driven outreach, partnerships, and PR-style placements that are relevant and sustainable.

Question 30

How do you track and report results?

Accepted Answer

We track rankings, impressions/clicks (Search Console), traffic and conversions (GA4), and the pages/keywords driving outcomes. Reporting cadence is typically monthly, with clear next steps and priorities.

Question 31

Can you help with local seo?

Accepted Answer

Yes. We can optimize your Google Business Profile, tighten up citations/NAP consistency, build location/service pages, and improve review and local visibility signals. We also set up local tracking so you can see calls and leads.

Question 32

What access do you need to get started (ga4, gsc, cms)?

Accepted Answer

To move fast, we typically need access to your website/CMS, hosting or DNS (when required), GA4, Google Search Console, and your Google Business Profile for local work. If anything is missing, we can help set it up.

Question 33

Will you optimize our existing pages?

Accepted Answer

Yes. We improve existing pages with better intent matching, on-page SEO, internal linking, and technical fixes so they can rank and convert better. We prioritize the pages most likely to impact revenue first.

Question 34

Do you manage existing google ads accounts or create a new one?

Accepted Answer

Either works. If you already have an account, we start with an audit and restructure around high-intent keywords and clean tracking. If you are new, we build the account from scratch under your ownership.

Question 35

Who owns the ad account and data?

Accepted Answer

You do. We request manager access to your Google Ads account so we can build and optimize, but you retain ownership, billing, and data. If we ever part ways, you keep everything.

Question 36

Is ad spend included in your fee?

Accepted Answer

No. Ad spend is paid directly to Google and is separate from our management fee. We will help you set a budget that matches your goals and unit economics.

Question 37

How fast can we launch campaigns?

Accepted Answer

Most campaigns can launch in 1-2 weeks once we have access, conversion tracking is in place, and the landing page/offer is ready. If you have a hard deadline, tell us and we will prioritize the fastest path to launch.

Question 38

Do you set up conversion tracking (ga4/gtm)?

Accepted Answer

Yes. We can set up and validate GA4/GTM events, conversion actions in Google Ads, and call/form tracking so optimization is based on real outcomes. Accurate tracking is a non-negotiable for good performance.

Question 39

How often do you optimize and report?

Accepted Answer

We optimize continuously (search terms, negatives, bids, ads, and landing pages) and share performance updates on a regular cadence. Most clients get a monthly report, with more frequent check-ins during the first few weeks after launch.

Everything you want to know.

Let's talk it through.